Alka Mishra

Assistant Professor at Jaypee Institute of Information Technology (JIIT), Noida, and a PhD scholar in Marketing at KPB Hinduja College of Commerce (University of Mumbai). Her research focuses on neuromarketing, consumer behaviour, and market dynamics. With 6+ years of academic and industry experience across Allahabad, Bangalore, Mumbai, and Delhi, she brings a cross-market perspective to her teaching and research.

Alka Mishra's Latest Posts

MCA Cloud Computing vs Cyber Security: Which is Better?

MCA Cloud Computing vs Cyber Security: Which is Better?

Cloud Computing is a better fit if you want to build, deploy, and scale digital infrastructure; Cyber Security is better suited to protecting systems, investigating risks, and strengthening controls. For...

MCA After BBA: Is It the Right Choice for Your Career?

MCA After BBA: Is It the Right Choice for Your Career?

A BBA graduate can consider an MCA, but eligibility varies by university. Some programmes require Mathematics, a degree, or an entrance exam. The route suits learners seeking technical depth in...

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