Alka Mishra

Assistant Professor at Jaypee Institute of Information Technology (JIIT), Noida, and a PhD scholar in Marketing at KPB Hinduja College of Commerce (University of Mumbai). Her research focuses on neuromarketing, consumer behaviour, and market dynamics. With 6+ years of academic and industry experience across Allahabad, Bangalore, Mumbai, and Delhi, she brings a cross-market perspective to her teaching and research.

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